50 | Plano

Live Well.
Intentionally.

Luxury isn’t about doing more.
It’s about choosing exactly the right things.

50Plano curates the emerging luxury lifestyle of affluent professionals, business leaders, and executives across Plano, Frisco, The Colony, and the 50Plano Hot Zone—where local sophistication meets global perspective.

Explore the Flagship Itinerary
Why This Itinerary Is Different →

Global Journeys

Curated travel experiences that reflect cultural fluency, discretion, and intentional design.

Dining & Nightlife

Refined restaurants, lounges, and evening culture shaping the social rhythm of the 50Plano Hot Zone.

Cultivated Experiences

Fashion, entertainment, and lifestyle moments that define modern affluence beyond trends.

From the Journal

Perspectives on luxury living, local culture, global travel, and the experiences shaping life across the 50Plano Hot Zone and beyond.

  • Fun Times at the Grand Opening Event for the New Mercedes of Plano Dealership

    Fun Times at the Grand Opening Event for the New Mercedes of Plano Dealership

  • The 50Plano Hot Zone – Hottest Affluent Area in the Country

  • Upscale Apartment Views in Plano

View the Journal →

The 50Plano Hot Zone

50Plano focuses on the emerging luxury lifestyle of affluent professionals, business owners, and executives across Plano, Frisco, The Colony, and neighboring Collin County communities—where global perspective meets local discernment.

From Legacy West to The Star, from Grandscape to the evolving corridors in between, we curate experiences and perspectives that reflect how modern affluence actually lives.