In a nutshell, 50|Plano was formed in 2015 to capture the upscale and luxurious spirit of the massive developments going on within a 3 mile radius of 121 and Dallas Tollway – what we call the “50Plano Hot Zone.” As I, John the CEO, observed all the developments going on around me (I live right smack in the middle of all of this), my analytical mind started churning. I realized this is more than just a bunch of multi-billion dollar piles of brick and mortar and glass going up. When you have names like Warren Buffett, Ross Perot, Roger Staubach, Mark Cuban, Jerry Jones and others throwing this kind of money around in such a tiny area, something larger than buildings and shops and restaurants was brewing. A spirit of affluence, even luxury, is brewing, so a modern, social media magazine that aims to be trendy, capturing the pulse of what’s going on was needed :- ) That’s 50|Plano in a nutshell.

50 Plano is a social media representation of the luxury brand that is Plano, Texas, one of the most consistently affluent cities in America. It’s more than a lifestyle. It’s a language that communicates where Plano is…and where it wants to be. The spirit of Plano is not an attitude, nor is it bounded geographically, but is now worldwide.

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About the Cities in Our 50|Plano Hot Zone:


With a population of over 271,000 in 2015 and a projection of 280,000 residents in 2020, it is clear Plano continues to be a city on the rise. Located 19 miles north of downtown Dallas, Plano is the 9th largest city in Texas and 4th largest city in the Dallas/Fort Worth region. Plano is home to many leading global corporations including several Fortune 1,000 companies and more than 10,000 businesses.

We are proud of our past and what we have become. View a listing of Plano’s recent accolades, demographics, educational enrollment statistics, Plano’s business park areas, transportation, the cost of living and affordable housing. Also, you can view the 2015 Economic Development Community Profile.

Plano’s greatest attribute is our people and our diversity. Our Plano residents are highly educated, young, and ethnically diverse. Nearly 42 percent are non-Caucasian and more than 90 languages are spoken in our schools.

The City of Plano is an excellent place for businesses to flourish and thrive. The proof is in the numerous corporations with headquarters in Plano, including JCPenney, Alliance Data Systems, Rent-a-Center, Cinemark Holdings, Dr. Pepper Snapple Group, Frito-Lay, and many others. With new additions including Toyota North America and FedEx Office moving to Plano, it’s sure to continue to be the City of Excellence.

Source: Plano Chamber



Frisco is an ideal place to find all the things you want to see and do and is an emerging go-to place for family fun in the Dallas/Fort Worth Metroplex!  Located 20 minutes north of Dallas, the city’s award-winning hotels (with accommodations that range from standard to luxury suites) include two full-service AAA Four Diamond Hotels, eight limited-service and two-extended stay hotels.

Also, there is eight-million-square-feet of shopping and hundreds of dining options that should be enough to satisfy any fashionista or foodie. It might take a few days to cover everything from Stonebriar Centre (one of the largest malls in the Southwest), to the Centre at Preston Ridge to the only IKEA in North Texas.

When it comes to  entertainment, we’ve got you covered. There’s indoor go kart racing at Pole Position Raceway, indoor skydiving at iFLY, two major concert and entertainment venues (Toyota Stadium & Dr Pepper Arena), The Museum of the American Railroad, four golf courses, three professional sports teams that include Major League Soccer (FC Dallas), Minor League Baseball (Frisco RoughRiders) and an NBA Developmental League team (Texas Legends).  There is even a one-of-a-kind luxury gun range and much more!

To top it all off, the Dallas Cowboys recently announced they will move their team headquarters and training facilities to Frisco! The proposed new indoor stadium will be a minimum of 12,000 seats, which will serve a portion of the training needs for the Cowboys, as well as host events such as FISD football, soccer, graduation, convocation, and band competition events. It will also be used by the city for special events such as the Winter Games, other potential NCAA championship games, and even concerts. One week of training camp in Frisco is also part of the deal and two upscale luxury hotels with a total of approximately 480 rooms are planned for the site. The fall of 2016 is the projected time frame for the Cowboys to move to Frisco. Get ready for fun, in Frisco!

Source: Frisco Chamber


The Colony

From municipal services to leisure activities, business and play, it’s all here! We are a vibrant community that embraces economic growth, as evidenced by our landing of the largest home furnishings retail and warehouse development in the nation: Nebraska Furniture Mart of Texas. The store opened in the spring of 2015, bringing thousands of jobs to the city. As anchor of the 433-acre Grandscape development in the 121 Corridor, NFM is expected to attract between 6-8 million visitors a year. Also already open is one of the region’s premier new attractions, Topgolf-The Colony, with more lodging, dining, and entertainment destinations soon to follow.

Amid all the new economic development, The Colony is still a community that values the things that have always made this city a great place to live – neighbors helping neighbors, residents volunteering their time and energy for community activities, and quiet, tree-lined streets. The Colony features miles of trails and green space, offering all kinds of outdoor recreation which have earned The Colony designations as both a Tree City USA and a Playful City USA.

The shoreline of Lewisville Lake may be our backyard but all the advantages of the big city are nearby. We are conveniently located just 35 minutes from downtown Dallas and only 25 minutes from DFW International Airport.

The Colony continues to evolve and grow, and we invite you to come be a part of it. You’ll feel right at home!

Source: The Colony

Special Hot Spots and Affluent Projects

Shops at Legacy

The Shops at Legacy is the vibrant heart of a master-planned Legacy Business Park designed for shopping, working… and living it up!

This tightly knit community of retail neighbors is comprised of intimate boutiques and relevant retailers that offer a shopping experience unique to North Texas.
Add to these some of the area’s most delightful and delicious restaurants, lively bars and entertainment venues, plus the hip indie film house The Angelika.
The result is a unique urban center that epitomizes working hard, living well and loving every minute of it.

Source: Shops at Legacy


Grandscape is one of the largest and most unique mixed-use real estate developments in the country. It is located in The Colony, Texas, in the heart of Dallas/Fort Worth, the 4th largest metropolitan area in the nation.

Phase 1 plans are underway. When completed, Grandscape will stretch across 400+ acres, 3.9 million square feet of retail, entertainment, dining and attractions.

Grandscape is being developed by Nebraska Furniture Mart, a Berkshire Hathaway company, and affiliates. For leasing, contact us at 704-206-8400.

Source: Grandscape


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