Live Well.
Intentionally.
Luxury isn’t about doing more.
It’s about choosing exactly the right things.
50Plano curates the emerging luxury lifestyle of affluent professionals, business leaders, and executives across Plano, Frisco, The Colony, and the 50Plano Hot Zone—where local sophistication meets global perspective.
Global Journeys
Curated travel experiences that reflect cultural fluency, discretion, and intentional design.
Dining & Nightlife
Refined restaurants, lounges, and evening culture shaping the social rhythm of the 50Plano Hot Zone.
Cultivated Experiences
Fashion, entertainment, and lifestyle moments that define modern affluence beyond trends.
From the Journal
Perspectives on luxury living, local culture, global travel, and the experiences shaping life across the 50Plano Hot Zone and beyond.
-
J.C. Penney’s Plano Campus to Become Campus at Legacy West| Dallas Business Journal
-
The 50 Plano Hot Zone of North Texas to Join the Ranks of Luxury Cities in 2017
-
Liberty Mutual unveils the latest designs for its $325M regional hub in Plano – Dallas Business Journal
The 50Plano Hot Zone
50Plano focuses on the emerging luxury lifestyle of affluent professionals, business owners, and executives across Plano, Frisco, The Colony, and neighboring Collin County communities—where global perspective meets local discernment.
From Legacy West to The Star, from Grandscape to the evolving corridors in between, we curate experiences and perspectives that reflect how modern affluence actually lives.
50 | Plano 